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Concept testing for a supply chain risk platfrom

Conducted concept testing and user interviews to identify relevant risk factors for supply chain risk analysts and strategized optimal ways to present them on a platform

Background

A startup aimed to launch the world's first business network graph, visualizing supply chain ecosystems and associated risks for any company.
METHODS USED
User Interviews, concept testing, usability testing, design sprint
INDUSTRY
Supply Chain, AI/ML

Business Goals

  • Identify which risk factors were most relevant to key end-users
  • Determine how to showcase risk factors in a way that was user-friendly and easy to understand
  • Get a baseline understanding of risk analysts needs

The Process

*Samples redacted to protect proprietary information.
The research lead collaborated with product and design stakeholders to define research needs and devise a comprehensive plan guiding the process from ideation to final prototype, ensuring a deep understanding of user needs and ample data for design and development.
  • Conducted a workshop uniting product and design for ideation on concepts as a springboard for a hybrid approach of concept testing and user interviews to gather comprehensive data.
  • Planned, recruited, scripted, and conducted all user interviews and concept testing sessions.
  • Presented research outputs, served as the customer voice, and participated in the design lead's workshop
  • Conducted second-round testing on the high-fidelity prototype from the design sprint.

The Outcome

The study informed and influenced final designs, shaping the solution and guiding the strategy for the level of data users expected in the platform, ultimately enhancing their ability to complete tasks effectively.
  • Influenced product strategy by providing the user understanding necessary for the rapid development and launch of the minimum viable product within just 4 months from study inception.
  • Elevated stakeholder awareness of end-users' needs across the company, spanning key partners in design, product, and engineering, as well as customer success, sales, and marketing.
  • Elevated the status of the user research as a function by conducting the first comprehesive user study at the company.
Identifying how user assessed suppliers
Understanding end users' criteria for assessing specific risks.
Participant demographics for round 1 of the study
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