Introducing your coach...
Ana Bello-Elliott
Principal UX Researcher
Ana is the founder and principal user experience researcher of the Bello Insights Lab. She has over 10 years of experience building human-centered solutions. She has led design research in a variety of industries and audiences across fintech, enterprise products, B2B professional services, AI/ML, risk, cyber, and supply chain. She has also been responsible for building research functions, driving operations, scaling UXR teams, and coaching and mentoring designers and researchers.
Prior to founding the Bello Insights Lab, Ana worked at Bank of America, Capital One, Indeed, a supply chain startup, and has consulted for companies in the social life sciences industry.
Ana has a Masters Degree in Global Innovation Management and an undergraduate degree in Computer Science. Throughout her career, she has applied her skills in working with diverse cross-functional teams in multiple countries.
Ana has also volunteered her services to community and professional organizations by teaching design thinking workshops.